A Shared Digital Water Cooler Moment
Posted by Brian Kelly (UK Web Focus) on 5 November 2008
They say that in a era of multiple media channels we no longer have the shared water cooler moment’ the time after a momentous event when we get together with our friends and colleagues and discuss the event.
It does, of course, still happen – the momentous sports result (which has to be national in order to get group buy-in – perhaps England’s Johny Wilkinson moment in the Rugby World Cup final is the most recent one for English fans); John Archer’s death in the Archers (for the liberal Guardian readers) or the first series of Big Brother (admit it – you remember Nasty Nick). And, of course, the general election result in 1997.
But unless we are in a pub with friends, we normally have to wait until the next day in order to share the memories of the occasion with our colleagues.
But less than an hour ago I had one of the jubilant water cooler moments as I watched the US election result being declared. And although I was at home I could share the joy with many of my Twitter followers.
Maybe that’s the reason to get into Twitter – to be able to say, as I did “I was up for Obama” – and to get an immediate response from someone who gets the reference to Labour’s victory in 1997, and the delight we shared that night.
But let’s hope that in the long run it turns about better for Obama than it did for New Labour.