UK Web Focus

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Archive for November 17th, 2008

Twitter For Finding Out What They’re Saying About You

Posted by Brian Kelly (UK Web Focus) on 17 November 2008

The recent UKOLN workshop on “Introduction To Blogs And Social Networks For Heritage Organisations” was based on a half-day blog workshop which has been run for the library sector (on two occassions) and the museums sector at the Museums and the Web 2008 conference. The workshop has recently been updated to include a session on the potential of social networks, micro blogs and video blogs. 

I described the potential of Twitter – and, indeed, made use of Twitter during the workshop in order to “ask a friend” for suggestions on how to respond to a question I’d received at the workshop: “Do you have any evidence that blogs provide a ROI for museums e.g increased visitor nos.?“.  I’m pleased to say that I received a number of speedy responses on Twitter (with more in-depth responses from Mike Ellis on Skype).  Phil Bradley suggested that I “smile at them and just say ‘yes, I was asked the same thing about the internet itself 10 years ago” and Mike Ellis told me to “remember that one (actually, two, I believe) of the DCMS measures are virtual, i.e. not just physical that “counts“.

This example proved a useful way of demonstrating to the workshop participants how Skype can be used to support a community of peopkewith shared interests, and is less intrusive than email. I also mentioned how Twitter can be a useful tool for listening to what people may be saying about you and your organisation – and this use seemed to be of particular interest to the marketing managers at the workshop.  So I was particularly pleased when I noticed that my TweetDeck client’s search window for recent tweets containing “UKOLN” listed a tweet from Steve Ellwood which said:

admiring UKOLN briefing docs on Web2.0/blogging etc. http://is.gd/7kcY – as usual worth a look for explaining “What’s it all for?”

Case proven?

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