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Archive for June 13th, 2009

Have You Claimed Your Personal And Institutional Facebook Vanity URL?

Posted by Brian Kelly (UK Web Focus) on 13 June 2009

Short URLs for Personal Facebook Accounts

The Facebook vanity URL landrush began at 9 PM PST (5 am in the UK). I woke up early and claimed my personal short URL for my Facebook page at about 06.30 (actually I wasn’t awake early enough as the obvious short form had already been claimed). Now I won’t divulge this short form of my Facebook ID as I don’t necessarily want you trying to befriend me just because you read this blog. But I now have a much easier way of sharing my Facebook details with people I may wish to befriend in Facebook – previous they had to search through the large numbers of ‘Brian Kellys’ or I had to give them my email address. The short form is much more convenient.

Short URLs for Organisational Facebook Accounts

You can also claim short Facebook URLs for an organisational Facebook page – provided you had more than 1,000 fans before the cut-off date. Again if you are in this position this strikes me as a no-brainer – as described in a TechCrunch article you should go to facebook.com/username and log into Facebook. And then enter your preferred name. That’s it.

Earlier this morning I discovered that some of my Twitter contacts had already got a short name for their institution. Mike Nolan announced first thing that his institution has claimed edgehilluniversity and slightly later Matthew Cock took the opportunity to promote a group on the britishmuseum’s Facebook account. Both Matthew and Mike had already made there plans for claiming a short form for their organisational Facebook account. Keele University had also made their plans, pre-registering their institutional name as a trademarked name – but then subsequently encountering difficulties in using this name.

“Somehow Feel Dirty After Minting Fb URL”

Despite the ease of getting such short URLs, a number of my Twitter contacts seems very discomforted with the notion. Now I understand why people may not approve of Facebook, but if they, or their institution, do have Facebook accounts then surely it’s only sensible to make access to the Facebook pages easier?

And in the case of institutional pages which are used to market the institution, then surely we should be expected the marketing departments to have spend 10 seconds or so on a Saturday morning to claim the short name which can, if so desired, be used in marketing materials. And I would hope that rather more time would have been spend in selecting the short name – poppletonuniversity, poppleton-universityor university-of-poppleton, for example. Or perhaps there’s even a case for http://www.facebook.com/www.poppleton.ac.uk?

Discussion

So tell me, what is the logic in having a personal or institutional Facebook account and keeping the long form for its address? Or are the tweets I’ve been seeing simply a minority view from the ideological purists (the 21st century equivalent of the Tooting Popular Front?)

Of course, it may be that your institution hasn’t claimed the short name as it doesn’t know who owns the acount! But that’s another matter. Institutional ownership of services in the Social Web is worthy of a post in itself.


Twitter conversation from Topsy: [View]

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