UK Web Focus

Innovation and best practices for the Web

UKOLN Seminar: Website Design – Down with Technicalities, Up with the User and Crawler

Posted by Brian Kelly (UK Web Focus) on 7 February 2011

Forthcoming UKOLN Seminar

As described in a recent post this year UKOLN is opening up access to its seminar programme to other staff and researchers at the University of Bath and the wider community. We are pleased to announce the first international speaker of the year: Professor Melius Weideman, Head of Department in the Faculty of Informatics and Design, Cape Peninsula University of Technology in Cape Town, South Africa. Professor Weideman will deliver a seminar on “Website Design – Down with Technicalities, Up with the User and Crawler” which will be held in the University Library at the University of Bath from 2-4 pm on Monday 21st February.

A small number of places are available for this seminar to those involved in the provision, management and promotion of  Web services.  An Eventbrite booking form is available for those who wish to reserve a free place. Details of the seminar are given below.

About The Seminar

Title: Website Design – Down with Technicalities, Up with the User and Crawler
Speaker: Professor Weideman, Cape Peninsula University of Technology, South Africa
Location: Level 4 meeting room, Library, University of Bath, BA2 7AY
Date and Time: Monday 21st February 2011 from 2-4 pm.

Further Information

The aim of this seminar is to provide the attendee with a holistic and practical view of website design, as seen from both the user and the search engine crawler side.  Some of the outcomes include:

  • The attendees should be able to evaluate the website usability of a given website, while identifying and criticizing the important aspects of user-centred design.
  • The attendees should be able to evaluate the website visibility of a given website.

Target Audience

The target audience includes any person who has an interest in improving the usability, general functioning and the visibility to crawlers of a website. This could be members of institutional Web management team, Web developers, researchers and academics, CIOs and those involved in Web-based promotional and outreach activities.

Who Can Attend?

The seminar is open to UKOLN members of staff. In addition a limited number of places are available to members of Web management teams, marketing and outreach staff and researchers at the University of Bath and other HEIs.

Abstract

The speaker will attempt to merge the (sometimes clashing) demands of website visibility with human usability and the logic flow of websites. Through both theory sessions and short demos, the elements of websites contributing to the positive and negative sides of these three issues will be explored. Practical application rather than Internet programming technologies will be covered. The emphasis will be on understanding and identifying the contributing factors in a given website and on the evaluation of a website from these two perspectives.

Biographical Details

Melius Weideman is currently a Head of Department in the Faculty of Informatics and Design, Cape Peninsula University of Technology in Cape Town. After working in the electronics and computer industry, he joined the academe in 1984.

His research interests were initially focussed on computer viruses, but after 1994 the Internet, and specifically search engines started fascinating him.

He graduated with a Doctorate in Information Science from the University of Cape Town in 2001. Numerous of his publications have seen the light since the on topics including website visibility and usability, search engines and information retrieval. He published an academic book in 2009, titled: “Website Visibility: The theory and practice of improving rankings”.

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2 Responses to “UKOLN Seminar: Website Design – Down with Technicalities, Up with the User and Crawler”

  1. Hey dude,
    Sounds very impressive n interesting one, Thanx 4 sharing!!!!!!!!!!!!!!!

  2. I won’t be able to attend but I’d love to have access to an audio recording of this if one is made available.

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