Comments on: Institutional Strategies for the Mobile Web http://ukwebfocus.wordpress.com/2011/06/22/institutional-strategies-for-the-mobile-web/ Reflections on the Web and Web 2.0 Fri, 24 May 2013 01:13:37 +0000 hourly 1 http://wordpress.com/ By: Do We Want Technical Diversity or Harmonisation? « UK Web Focus http://ukwebfocus.wordpress.com/2011/06/22/institutional-strategies-for-the-mobile-web/#comment-92504 Mon, 25 Jul 2011 09:42:46 +0000 http://ukwebfocus.wordpress.com/?p=7609#comment-92504 [...] will be used to deliver mobile web services.  UKOLN and CETIS recently carried out a survey on Institutional Use of the Mobile Web. Although we are still working on our report on the survey the  findings for the initial question [...]

]]> By: App Ecosystem « Geo-Mobile Blog http://ukwebfocus.wordpress.com/2011/06/22/institutional-strategies-for-the-mobile-web/#comment-92220 Fri, 08 Jul 2011 09:43:48 +0000 http://ukwebfocus.wordpress.com/?p=7609#comment-92220 [...] I made the comment that the whole mobile web vs. native debate was fascinating and current and that mobile web was losing. But everyone seemed to agree that apps are a pretty bad deal for developers and that making any [...]

]]> By: Goin’ Mobile | IWMW 2011 blog http://ukwebfocus.wordpress.com/2011/06/22/institutional-strategies-for-the-mobile-web/#comment-91984 Thu, 23 Jun 2011 18:57:40 +0000 http://ukwebfocus.wordpress.com/?p=7609#comment-91984 [...] Kelly has written a recent blog post on Institutional Strategies for the Mobile Web which highlights a survey on Institutional Use of the Mobile Web being carried out by UKOLN and [...]

]]> By: Martin Hawksey http://ukwebfocus.wordpress.com/2011/06/22/institutional-strategies-for-the-mobile-web/#comment-91976 Wed, 22 Jun 2011 12:07:47 +0000 http://ukwebfocus.wordpress.com/?p=7609#comment-91976 Mark Stubbs posted some interesting data recently on the JISC W2W blog on ‘Responses from 100 device-led student interviews’ http://lrt.mmu.ac.uk/w2c/2011/06/11/responses-from-100-device-led-student-interviews/. Its a small survey and the respondent demographic isn’t clear but it’s interesting that email is still a dominant mobile use (3rd behind texts and calls). Mark also posted last year on the growth in Blackberry http://lrt.mmu.ac.uk/w2c/2010/12/07/growth-of-blackberry/ devices used by teens and I wonder if Blackberry’s and in particular Blackberry Messenger is having an influence here (the Guardian article you link to also references that “teenagers have become hooked on its BlackBerry Messenger application, which lets them chat online without using up text or voice time because it runs on RIM’s servers”.

One final piece I would like to chuck in the mix comes from the EventGenie blog which highlights that ‘Smartphone use isn’t necessarily app use’ http://www.eventgenie.com/smartphone-use-isn%e2%80%99t-necessarily-app-use/ in which they say:

“BlackBerry retains a major slice of smartphone ownership (27% in the US- against 28% iPhone and 27% Android), and thanks to BlackBerry Messenger, have a good footprint with the young, supposedly app-savvy demographics. Apps will work on a good proportion of them (at least ours do), but many Blackberry owners don’t know, or care, that their device can run them.”

So if I was taking strategic decisions about mobile app development I’d be looking at web apps, because it’s unlikely I would be able to afford to develop for 3 different platforms

Martin

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