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	<title>Comments on: Isn&#8217;t #Sherlock Great! (TV &amp; a &#8216;Second Screen&#8217; For the Twitter Generation)</title>
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	<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/</link>
	<description>Reflections on the Web and Web 2.0</description>
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		<title>By: Isn't #Sherlock Great! (TV &#38; a 'Second Screen' For the Twitter ... &#124; Automatic Content recognition &#124; Scoop.it</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106839</link>
		<dc:creator><![CDATA[Isn't #Sherlock Great! (TV &#38; a 'Second Screen' For the Twitter ... &#124; Automatic Content recognition &#124; Scoop.it]]></dc:creator>
		<pubDate>Wed, 11 Jan 2012 14:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106839</guid>
		<description><![CDATA[[...] jQuery(&quot;#errors*&quot;).hide(); window.location= data.themeInternalUrl; } }); }        ukwebfocus.wordpress.com  - Today, 8:19 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] jQuery(&quot;#errors*&quot;).hide(); window.location= data.themeInternalUrl; } }); }        ukwebfocus.wordpress.com  &#8211; Today, 8:19 [...]</p>
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		<title>By: Andy Heath</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106624</link>
		<dc:creator><![CDATA[Andy Heath]]></dc:creator>
		<pubDate>Tue, 10 Jan 2012 12:09:12 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106624</guid>
		<description><![CDATA[Absolutely fascinating.  I am one of what must be a very small band of people unable to watch broadcast tv, only iplayer and occasional 4od.  Timeshifting also gives me greater choice so it doesn&#039;t bother me.  I haven&#039;t seen the Sherlock episodes and am working from imagination.

This raises some really fantastic prospects for future service deliveries to meet real needs - I&#039;m thinking crowd-sourced accessibility - captions written on the fly, support for cognitive disability etc. and raises the profile of many issues in analysis of content that we need to solve in technology and in society - its really exciting.  It seems to me that unfettered tweets are likely to reflect the nature of &quot;the crowd&quot;. I suspect for example they will follow some kind of median behaviour patterns - full of racism, homophobia, culturism and similar biases, having a focus on the median view, within 70 percent of the bell curve. Some people will feel excluded, some will feel abused by others and so on.
What do we need to solve to use this kind of thing meaningfully in a way that benefits us all ? We need technological support for AND an *applied* understanding of mechanisms of community growth and attitudes - how these work together.  Specifically we need to support:

Cultural adaptation
Inclusion and how it works (and how it doesn&#039;t) in community growth
Content analysis that supports these

and we need to build into the tools the respect for these matters that is somehow paid lip-service to in our societies but not completely and often ignored completely in unawareness.  Building a global or even local system that incorporates the violence that is so visible in our other societal systems - providing automated support for systems that only work with &quot;the norm&quot; - would be disastrous - doing so may well amplify the negative aspects of our societies - what we all feared in cyberpunk science-fiction.  However, I don&#039;t think that will happen - I think we *will* learn to understand these things in society and support them in technology - we will be forced to because anything else simply won&#039;t work.

As I see it, we are reaching a point where human moral growth and technological growth really do interact in an iterative spiral of growth - its two-way.  This is something to do with scale.  It really is an exciting time to be alive.

andy]]></description>
		<content:encoded><![CDATA[<p>Absolutely fascinating.  I am one of what must be a very small band of people unable to watch broadcast tv, only iplayer and occasional 4od.  Timeshifting also gives me greater choice so it doesn&#8217;t bother me.  I haven&#8217;t seen the Sherlock episodes and am working from imagination.</p>
<p>This raises some really fantastic prospects for future service deliveries to meet real needs &#8211; I&#8217;m thinking crowd-sourced accessibility &#8211; captions written on the fly, support for cognitive disability etc. and raises the profile of many issues in analysis of content that we need to solve in technology and in society &#8211; its really exciting.  It seems to me that unfettered tweets are likely to reflect the nature of &#8220;the crowd&#8221;. I suspect for example they will follow some kind of median behaviour patterns &#8211; full of racism, homophobia, culturism and similar biases, having a focus on the median view, within 70 percent of the bell curve. Some people will feel excluded, some will feel abused by others and so on.<br />
What do we need to solve to use this kind of thing meaningfully in a way that benefits us all ? We need technological support for AND an *applied* understanding of mechanisms of community growth and attitudes &#8211; how these work together.  Specifically we need to support:</p>
<p>Cultural adaptation<br />
Inclusion and how it works (and how it doesn&#8217;t) in community growth<br />
Content analysis that supports these</p>
<p>and we need to build into the tools the respect for these matters that is somehow paid lip-service to in our societies but not completely and often ignored completely in unawareness.  Building a global or even local system that incorporates the violence that is so visible in our other societal systems &#8211; providing automated support for systems that only work with &#8220;the norm&#8221; &#8211; would be disastrous &#8211; doing so may well amplify the negative aspects of our societies &#8211; what we all feared in cyberpunk science-fiction.  However, I don&#8217;t think that will happen &#8211; I think we *will* learn to understand these things in society and support them in technology &#8211; we will be forced to because anything else simply won&#8217;t work.</p>
<p>As I see it, we are reaching a point where human moral growth and technological growth really do interact in an iterative spiral of growth &#8211; its two-way.  This is something to do with scale.  It really is an exciting time to be alive.</p>
<p>andy</p>
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		<title>By: Brian Kelly (UK Web Focus)</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106595</link>
		<dc:creator><![CDATA[Brian Kelly (UK Web Focus)]]></dc:creator>
		<pubDate>Tue, 10 Jan 2012 08:21:25 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106595</guid>
		<description><![CDATA[&lt;img src=&quot;http://ukwebfocus.files.wordpress.com/2012/01/zeebox-2012012.png&quot; width=&quot;200&quot; style=&quot;float:right;&quot;&gt;Thanks for the comment. I didn&#039;t see Wipe but I did watch &lt;a href=&quot;http://www.channel4.com/programmes/black-mirror&quot; rel=&quot;nofollow&quot;&gt;Charlie Brooker&#039;s Black Mirror series&lt;/a&gt; and was conscious of the links.

Note that I first installed Zeebox in December and used it in a pub just before Christmas, while a Jane Austen documentary was on the TV. When I spotted a &quot;Zeetag&quot; saying &quot;sexually transmitted diseases&quot; (illustrated) I did think the service had been spammed but when I saw a repeat of the programme a few days later those words were said in the documentary.

I will be interesting to see if &quot;second screen&quot; do take off, especially in light of the opportunities for misuse.  

In addition to the question of possible misuse related to user-generated context, this software also raises the interesting question as to who &#039;mints&#039; the programme tags around which the content is aggregated. The BBC and other channels may have their own tagging schemes to ensure programmes can be uniquely identified, but in reality we&#039;ll use &quot;Sherlock&quot; for Sunday&#039;s programme.

I also wondered how authentic the tweets will be, especially for more obscure programmes. Will people be paid to try and build the appearance of a community around programmes? Or might tweets even by generated automatically?  

Lots of interesting issues!]]></description>
		<content:encoded><![CDATA[<p><img src="http://ukwebfocus.files.wordpress.com/2012/01/zeebox-2012012.png" width="200" style="float:right;"/>Thanks for the comment. I didn&#8217;t see Wipe but I did watch <a href="http://www.channel4.com/programmes/black-mirror" rel="nofollow">Charlie Brooker&#8217;s Black Mirror series</a> and was conscious of the links.</p>
<p>Note that I first installed Zeebox in December and used it in a pub just before Christmas, while a Jane Austen documentary was on the TV. When I spotted a &#8220;Zeetag&#8221; saying &#8220;sexually transmitted diseases&#8221; (illustrated) I did think the service had been spammed but when I saw a repeat of the programme a few days later those words were said in the documentary.</p>
<p>I will be interesting to see if &#8220;second screen&#8221; do take off, especially in light of the opportunities for misuse.  </p>
<p>In addition to the question of possible misuse related to user-generated context, this software also raises the interesting question as to who &#8216;mints&#8217; the programme tags around which the content is aggregated. The BBC and other channels may have their own tagging schemes to ensure programmes can be uniquely identified, but in reality we&#8217;ll use &#8220;Sherlock&#8221; for Sunday&#8217;s programme.</p>
<p>I also wondered how authentic the tweets will be, especially for more obscure programmes. Will people be paid to try and build the appearance of a community around programmes? Or might tweets even by generated automatically?  </p>
<p>Lots of interesting issues!</p>
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		<title>By: Steve Hitchcock</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106521</link>
		<dc:creator><![CDATA[Steve Hitchcock]]></dc:creator>
		<pubDate>Mon, 09 Jan 2012 22:10:31 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106521</guid>
		<description><![CDATA[You may have seen Charlie Brooker&#039;s 2011 Wipe, which included a spoof of a viewer invited to contribute via #bbcqt to BBC Question Time during live broadcast. Needless to say, his contribution didn&#039;t quite work out as planned. Although the comedy of the sketch fell flat quite quickly, in the context of your post it was nevertheless a reminder that the superimposition of services to create new services, because we can, does not always work out as the technology visionaries expect. As you and Tony have identified, the trick, and the obvious difficulty, is to give users control while also providing synchronisation between different realtime services.]]></description>
		<content:encoded><![CDATA[<p>You may have seen Charlie Brooker&#8217;s 2011 Wipe, which included a spoof of a viewer invited to contribute via #bbcqt to BBC Question Time during live broadcast. Needless to say, his contribution didn&#8217;t quite work out as planned. Although the comedy of the sketch fell flat quite quickly, in the context of your post it was nevertheless a reminder that the superimposition of services to create new services, because we can, does not always work out as the technology visionaries expect. As you and Tony have identified, the trick, and the obvious difficulty, is to give users control while also providing synchronisation between different realtime services.</p>
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		<title>By: Tony Hirst</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106464</link>
		<dc:creator><![CDATA[Tony Hirst]]></dc:creator>
		<pubDate>Mon, 09 Jan 2012 14:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106464</guid>
		<description><![CDATA[Ah, so - this post was caught by the buzztracker, but did then seem to be removed? My post ( http://blog.ouseful.info/2012/01/08/socially-positioning-sherlock/ ) wasn&#039;t picked up by it all all...]]></description>
		<content:encoded><![CDATA[<p>Ah, so &#8211; this post was caught by the buzztracker, but did then seem to be removed? My post ( <a href="http://blog.ouseful.info/2012/01/08/socially-positioning-sherlock/" rel="nofollow">http://blog.ouseful.info/2012/01/08/socially-positioning-sherlock/</a> ) wasn&#8217;t picked up by it all all&#8230;</p>
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		<title>By: Brian Kelly (UK Web Focus)</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106429</link>
		<dc:creator><![CDATA[Brian Kelly (UK Web Focus)]]></dc:creator>
		<pubDate>Mon, 09 Jan 2012 11:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106429</guid>
		<description><![CDATA[As well as ad serving I also suspect we&#039;ll see a fair amount of spam and bad language. We&#039;ll know it&#039;s become mainstream when the Daily Mail gets apoplectic about it :-()

Note that I was looking at Zeebox during Borgen on Saturday night, and found it too difficult to concentrate during subtitled programmes.  I agree that radio is different,  

Note that there were only a few dozen of visits to the posts last night and &lt;del&gt;none&lt;/del&gt; only two appeared to be from the BBC:
&lt;a href=&quot;http://www.live.bbc.co.uk/buzztracker/buzz/moderation/bd060b61e0b82620274e6d6cc8922a48&quot; rel=&quot;nofollow&quot;&gt;http://www.live.bbc.co.uk/buzztracker/buzz/moderation/bd060b61e0b82620274e6d6cc8922a48&lt;/a&gt; and 
&lt;a href=&quot;http://www.bbc.co.uk/programmes/p00m5wm7/buz&quot; rel=&quot;nofollow&quot;&gt;http://www.bbc.co.uk/programmes/p00m5wm7/buz&lt;/a&gt;z]]></description>
		<content:encoded><![CDATA[<p>As well as ad serving I also suspect we&#8217;ll see a fair amount of spam and bad language. We&#8217;ll know it&#8217;s become mainstream when the Daily Mail gets apoplectic about it :-()</p>
<p>Note that I was looking at Zeebox during Borgen on Saturday night, and found it too difficult to concentrate during subtitled programmes.  I agree that radio is different,  </p>
<p>Note that there were only a few dozen of visits to the posts last night and <del>none</del> only two appeared to be from the BBC:<br />
<a href="http://www.live.bbc.co.uk/buzztracker/buzz/moderation/bd060b61e0b82620274e6d6cc8922a48" rel="nofollow">http://www.live.bbc.co.uk/buzztracker/buzz/moderation/bd060b61e0b82620274e6d6cc8922a48</a> and<br />
<a href="http://www.bbc.co.uk/programmes/p00m5wm7/buz" rel="nofollow">http://www.bbc.co.uk/programmes/p00m5wm7/buz</a>z</p>
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		<title>By: Tony Hirst</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106428</link>
		<dc:creator><![CDATA[Tony Hirst]]></dc:creator>
		<pubDate>Mon, 09 Jan 2012 11:17:36 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106428</guid>
		<description><![CDATA[Thanks for remembering the twitter subtitling stuff, Brian:-) I think second screen apps will be being hyped a lot this year, being promoted as discussion, commentary, engagement and enrichment services but of course really being about ad serving (eg http://www.secondscreen.com/ http://www.intrasonics.com/secondscreen.html )

 I think there are probably still quite a few usability/attention splitting issues to address, though...  

One thing that interests me is how we might be also able to use secondscreen ideas to augment radio...


PS did you get much traffic to this post last night? I&#039;m sure I saw a link to it in the buzz listing around the programme, but then it seemed to disappear (or maybe I just imagined it? If it was there and anyone clicked through, it&#039;d show in your logs as a referral from the BBC.)]]></description>
		<content:encoded><![CDATA[<p>Thanks for remembering the twitter subtitling stuff, Brian:-) I think second screen apps will be being hyped a lot this year, being promoted as discussion, commentary, engagement and enrichment services but of course really being about ad serving (eg <a href="http://www.secondscreen.com/" rel="nofollow">http://www.secondscreen.com/</a> <a href="http://www.intrasonics.com/secondscreen.html" rel="nofollow">http://www.intrasonics.com/secondscreen.html</a> )</p>
<p> I think there are probably still quite a few usability/attention splitting issues to address, though&#8230;  </p>
<p>One thing that interests me is how we might be also able to use secondscreen ideas to augment radio&#8230;</p>
<p>PS did you get much traffic to this post last night? I&#8217;m sure I saw a link to it in the buzz listing around the programme, but then it seemed to disappear (or maybe I just imagined it? If it was there and anyone clicked through, it&#8217;d show in your logs as a referral from the BBC.)</p>
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		<title>By: Socially Positioning #Sherlock &#171; OUseful.Info, the blog&#8230;</title>
		<link>http://ukwebfocus.wordpress.com/2012/01/08/isnt-sherlock-great-tv-a-second-screen-for-the-twitter-generation/#comment-106330</link>
		<dc:creator><![CDATA[Socially Positioning #Sherlock &#171; OUseful.Info, the blog&#8230;]]></dc:creator>
		<pubDate>Sun, 08 Jan 2012 22:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://ukwebfocus.wordpress.com/?p=9052#comment-106330</guid>
		<description><![CDATA[[...] up on Brian Kelly&#8217;s traffic seeking #Sherlock post (Isn’t #Sherlock Great! (TV &amp; a ‘Second Screen’ For the Twitter Generation)), I just made a quick tweak to my emergent social positioning code to have a peek at who&#8217;s [...]]]></description>
		<content:encoded><![CDATA[<p>[...] up on Brian Kelly&#8217;s traffic seeking #Sherlock post (Isn’t #Sherlock Great! (TV &amp; a ‘Second Screen’ For the Twitter Generation)), I just made a quick tweak to my emergent social positioning code to have a peek at who&#8217;s [...]</p>
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