Comments on: Will Cookie Legislation Mean That Ads Will Become Prevalent? http://ukwebfocus.wordpress.com/2012/02/14/will-cookie-legislation-mean-that-ads-will-become-prevalent/ Reflections on the Web and Web 2.0 Sat, 25 May 2013 03:25:46 +0000 hourly 1 http://wordpress.com/ By: Onion http://ukwebfocus.wordpress.com/2012/02/14/will-cookie-legislation-mean-that-ads-will-become-prevalent/#comment-110093 Thu, 16 Feb 2012 09:44:32 +0000 http://ukwebfocus.wordpress.com/?p=9558#comment-110093 Cookie aren’t bad. You mentioned that you can discard cookies so that every visit to the page means you’re treated as a new visitor, without any information about you the adverts you’ll; be shown will be extremely generic and most likely extremely irrelevant to you. Have you tried deleting Google’s own advertising cookies and then viewing webpages with google ads? I tried this and immediately noticed the difference, instead of getting advertised books and films which google has correctly assumed I like, suddenly I started seeing adverts for casinos and teeth whitening which I have absolutely no interest in!

What the cookie law means is that consent has to be given to set cookies, there are many horrible javascript popups that some websites have started using (only a few so far because they’re hideous and ruin the user experience). One of the best ways to gain consent is to get your users to register and login, and get the consent through your terms and conditions. This is how I think will change in the near future, we’ll be asked to login to services a lot more than we are currently.

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