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Archive for July 14th, 2014

Facebook Usage for Russell Group Universities, July 2014

Posted by Brian Kelly on 14 July 2014

Facebook Usage for Russell Group Universities

In order to gather evidence of use of Facebook in the higher education sector periodic surveys of usage of official institutional Facebook pages have been carried out for the Russell Group universities since January 2011. The last survey was carried out 0n 31 July 2012, the day before the number of Russell Group universities grew from 20 to 24.

The aim of the surveys is to provide factual evidence which can be used to inform policy decisions on institutional use of social media and corresponding operational practices and stimulate debate.

The latest survey has just been carried out. It is intended that the survey will help inform discussions at the IWMW 2014 event, which starts on Wednesday.

Note that the data provided in the following table is also available as a Google Spreadsheet.

Ref. No. Institution and Web site link
Facebook name and link
Nos. of Likes
(Jan 2011)
Nos. of Likes
(Sep 2011)
Nos. of Likes
(May 2012)
Nos. of Likes
(Jul 2012)
Nos. of Likes
(Jul 2014)
% increase
since Aug 2012
 1 InstitutionUniversity of Birmingham
Fb nameunibirmingham
8,558  14,182  18,611   20,756   88,694    327%
 2 InstitutionUniversity of Bristol
Fb nameUniversity-of-Bristol/108242009204639
2,186   7,913  11,480  12,357   27,071    219%
 3 InstitutionUniversity of Cambridge
Fb namecambridge.university
58,392 105,645 153,000 168,000  787,347    369%
 4 InstitutionCardiff University
Fb namecardiffuni
20,035  25,945   30,648  31,989   51,108      60%
 5 InstitutionDurham University
Fb nameDurham-University/109600695725424
N.A.  N.A.   N.A.  10,843   31,153   187%
 6 InstitutionUniversity of Exeter
Fb nameexeteruni
N.A.  N.A.   N.A. 15,387    29,054    89%
 7 InstitutionUniversity of Edinburgh
Fb nameUniversityOfEdinburgh
(Page URL changed since first survey)
-  12,053   24,507   27,574    70,667  156%
 8 InstitutionUniversity of Glasgow
Fb Name: glasgowuniversity
-   1,860   27,149  29,840    68,667  130%
 9 InstitutionImperial College
Fb nameimperialcollegelondon
5,490  10,257  16,444  19,020    68,347   259%
10 InstitutionKing’s College London
Fb nameKings-College-London/54237866946
2,047   3,587   5,384   7,534   37,370   396%
11 InstitutionUniversity of Leeds
Fb nameuniversityofleeds
-    899   2,143    3,091   20,722    570%
12 InstitutionUniversity of Liverpool
Fb name: livuni University-of-Liverpool/103803892992025
(Page URL changes since survey in May and August 2012)
2,811  3,742   4,410   5,239    63,790   1,118%
13 InstitutionLSE
Fb name: lseps 
22,798  32,290 43,716   50,287  134,799     168%
14 InstitutionUniversity of Manchester
Fb nameUniversity-Of-Manchester/365078871967  – TheUniversityOfManchester   (Page URL changed for this survey)
1,978   4,734   9,356   13,751  51,659    278%
15 InstitutionNewcastle University
Fb namenewcastleuniversity
-     115      693    1,084    34,975   3,126%
16 InstitutionUniversity of Nottingham
Fb nameTheUniofNottingham
3,588    9,991  14,692   17,133   119,444      597%
17 InstitutionUniversity of Oxford
Fb namethe.university.of.oxford
137,395 293,010 541,000 628,000 1,564,871     149%
18 InstitutionQueen Mary, University of London
Fb nameQueen-Mary-University-of-London/107998909223423 - QMLNews (Page URL changed for this survey)
N.A.  N.A.  N.A.  13,362    55,545     316%
19 InstitutionQueen’s University Belfast
Fb name: QueensUniversityBelfast
- 5,211   10,063   16,989    19,783       16%
20 InstitutionUniversity of Sheffield
Fb nametheuniversityofsheffield
6,646 12,412  19,308   22,746    67,472     197%
21 InstitutionUniversity of Southampton
Fb nameunisouthampton
3,328 6,387  18,062   19,790   49,876    152%
22 InstitutionUniversity College London
Fb nameUCLOfficial
977 4,346  33,853  37,493    91,152   143%
23 InstitutionUniversity of Warwick
Fb namewarwickuniversity
8,535 12,112 14,472   15,103    47,204     212%
24 InstitutionUniversity of York
Fb nameuniversityofyork
N.A.  N.A.   N.A.    11,212  19,256      73%
TOTAL 287,767 566,691 998,991 1,116,077   3,600,2652    208%

Note

Summary

Overall Facebook Usage over time: 2011-2014

Figure 1: Overall number of Facebook ‘likes’ for Russell Group universities from January 2011 – July 2014

As can be seen from Figure 1 which shows the growth in the overall number of Facebook ‘likes’ for Russell Group universities from January 2011 – July 2014 there has been a significant growth since the last survey. However please note the following caveats:

  • There has been a gap of two years before the latest survey.
  • There are now 24 Russell Group universities as opposed to the 20 covered in the initial set of surveys.

It should also be noted that comparisons of the numbers of ‘likes’ across individual institutions are probably not very meaningful due to the differing numbers of staff and students across the institutions. However the trends may be more meaningful. especially the trends across the aggregation of the institutions.

The survey published on 2 August 2012 reported that the number of Facebook ‘likes’ for the 24 Russell Group Universities had exceeded 1 million for the first time. However as shown in Figure 2 over half of these likes were for the University of Oxford with the University of Cambridge being the next most popular: these two institutions represent 67% of the total. As can be seen from Figure 3 these two institutions have maintained their positions and now represent 65%.

Figure 2: Facebook ‘Likes’ for Russell Group universities in August 2012

Implications

When Facebook was first launched access was restricted to approved institutions (which the University of Cambridge being the first in the UK to provide accounts for its students). In may 2007 John Kirriemuir felt that Something IS Going On With Facebook! after spotting weak signals of its potential importance. We then saw doubts expressed regarding its relevance for institutions characterised, perhaps, by the statement “stay out of my space“). However the popularity of the service led to suggestions that there was a need for an open alternative – but Diaspora was felt to have the potential to provide an open alternative, but as the post on Whatever Happened to Facebook-Killer Diaspora? concluded the answer was “nothing“.

Now, it would appear, institutional use of Facebook is no longer a policy issue (should we have an account) but rather raises a number of operational issues to be addressed: How should we manage it? How much effort should we allocate to it? and what metrics should we measure to demonstrate the value we get from the service?

Perhaps these are questions which will be asked at IWMW 2014 later this week.

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