Enhancing Access to Researchers’ Papers: How Librarians and Use of Social Media Can Help

Tomorrow I’m giving a talk on “Enhancing Access to Researchers’ Papers: How Librarians and Use of Social Media Can Help” at a meeting of subject librarians at the University of Bath.

The talk is based on work which I’ve recently described on this blog including the post on How Researchers Can Use Inbound Linking Strategies to Enhance Access to Their Papers.

The talk will also address ideas described in a follow-up post on Profiling Staff and Researcher Use of Cloud Services Across Russell Group Universities in which I suggested that, in addition, to encouraging researchers to make their researcher publications available on their institutional repository, they should also be providing metadata and links to the papers from popular third party services, such as LinkedIn, Academia.edu, Microsoft Academic Search and Google Scholar Citations, which are provided particularly for use by researchers and academic staff.

The talk will highlight work in progress in making use of SEO analysis talks, including Linkdiagnosis.com and Majesticseo.com, in order to investigate what the highest SEO-ranking sites which link to the University’ of Bath’s Opus repository are. The initial findings from Linkdiagnosis.com suggests that wikipedia.org, wordpress.com, academic.research.microsoft.com and msn.com are the web sites with the highest SEO rankings which have links to the Opus repository. These four web sites all have an SEO Domain Authority score of 100, where this score “is a 100 point predicative score of the domain’s ranking potential in the search engines“.

The talk then goes on to suggest, as explaining in a post on My Trusted Social Librarian, that in addition to encouraging researchers to use such service, librarians may also help to support researchers by being a social librarians and favouriting (or liking or +1ng) useful resources since such actions can be seen in services such as Google,

The slides are available on Slideshare and embedded below.

I would welcome feedback.

ILI 2011 and the ‘New Normal’

This year’s Internet Librarian International conference (ILI 2011) will be held in London on 27-28 October.  The call for speakers begins:

We are now in a time best characterised as the “New Normal”. The new normal isn’t just about austere budgets or the old chestnut of “doing more with less” – it’s also about new technologies. The new normal is having library patrons, users, customers and clients who know as much or more about technology than we do. It’s about partnerships and transparency, about new ways to develop and disseminate knowledge, about the increasing importance of communication skills, about opening up access to information, data, and knowledge.

What is meant by the term the ‘New Normal’ and how does it apply to in a library context?  I found an article on “The Politics Of The ‘New Normal’” which was published in The Atlantic in July 2009.  This states that ”About a third of Americans, 32 percent, say they are spending less now and expect to make their present habits a “new normal” of their future budgetings“. The writer, Chris Good, goes on to add “One can’t help but wonder if the “new normal” has political ramifications“.

In a library (and educational) context in addition to the obvious economic and political changes there are also technological developments which are adding to the radical changes we are seeing across the sector.  But what might the implications of the ‘New Normal’ be in a Library context?  Let us assume that an accompanying discussion about such implications is based on an agreement that there are significant changes which will have an impact on working practices and will challenge orthodox thinking and working practices.   I should add that although the political and economic changes  are undoubtedly contentious there will be other changes which many will welcome.

Focussing on the technological developments we have seen in recent years it can  be argued that:

• Many users now have the skills and access to technologies to find and access resources which previously were mediated by librarians.
• We are seeing a decrease in the importance of finding via metadata and an increase in the importance of social discovery.
• We are seeing a decrease in the importance of libraries providing access to trusted resources. Instead users now wish to access resources they find in the wild – but will need to be able to evaluate such resources.
• We are seeing a  decrease in an unquestioning belief in the value of libraries and librarians and a need for the sector to be able to demonstrate value and pro-actively market themselves.

The Cabinet Office has recently published the Government ICT Strategy (PDF format).  The document provides many statements which, of the face of it, seem reasonable, especially for those who have been active  in IT development work.  For example:

• “projects tend to be too big, leading to greater risk and complexity, and limiting the range of suppliers who can compete“: Yes, there is value in agile development and rapid innovation projects which JISC, for example, has been funding.
• “Departments, agencies and public bodies too rarely reuse and adapt systems which are available ‘off the shelf’ or have already been commissioned by another part of government, leading to wasteful duplication“: The not-invented here syndrome we are familiar with.
• “systems are too rarely interoperable“: Again we are familiar with non-interoperable silos.

A number of solutions the government is proposing will we welcomed by many:

• “create a level playing field for open source software“: The JISC OSS Watch service has provided advice in this area  to the HE/FE sector.
• “impose compulsory open standards, starting with interoperability and security“: Many will see benefits in mandating use of open standards which can help public sector organisations from continuing to make use of proprietary formats.

Whilst there are aspects of the Government ICT Strategy which make for uncomfortable reading it does seem to me that there may be benefits in embracing new approaches which may build on experiences gained over recent years in working in a changing environment with changing user expectations and requirements.

I will be interested to see how speakers at the ILI 2011 conference will address the implications of the “New Normal”.  Note that the deadline for submissions is 8 April – so if you have an interest in sharing your experiences I’d encourage you to submit a proposal.  If you are not able to submit a proposal, I’d welcome suggestions on what the New Normal might mean to you – I’d especially welcome positive examples.

Contrasting Visions of the Library of the Future

My Views From 2001

I was invited to take part in a panel session at the Internet Librarian International (ILI) conference way back in 2001. Myself and my fellow panellists (Greg Notess and Mary Peterson) had encountered a number of bland panel sessions at previous conferences in which panelists uttered trite sentiments which nobody could possibly disagree with (yes, user testing is a good thing and so is accessibility and quality information). We decided to  avoid falling into this trap and I found myself in the position of having to respond to Greg and Mary’s views of the key role the library sector had in supporting use of networked services and supporting users in a networked environment. I suggested that librarians were just another group of users who had nothing special to add to the development of innovative networked services and, indeed, could inhibit development by seeking to take inappropriate methodologies to the Web environment. Now although these remarks were somewhat tongue-in-cheek, it would be interesting to see how they may relate to today’s networked environment, 8 years later.

The Darien Manifesto

The authors of the Darien Manifesto (John Blyberg, Kathryn Greenhill and Cindi Trainor) have no doubts regarding the importance of librarians, with a manifesto which begins by giving their view that “the purpose of the Library is to preserve the integrity of civilization“. And this “purpose of the Library will never change“! Whilst a number of people have expressed concern over this monolithic description of The Library, and pointed out the unease we would feel if other bodies made similar statements (“The purpose of the government/the police/the Freemasons is to preserve the integrity of civilization and this purpose will never change“) other comments do appear to more accurately reflect the role of libraries  (“provides the opportunity for personal enlightenment“; “encourages the love of learning” and “empowers people to fulfill their civic duty“) and librarians (“select, organize and facilitate creation of content” and “connect people with accurate information“), various commentators, including the Annoyed Librarian, are questioning the manifesto.

The Researcher’s Perspective

Here in the UK a debate is taken place on the Libraries of the Future which is being led by the JISC. At a recent debate on Libraries of the Future Professor Peter Murray-Rust gave his thoughts on what he expects from an academic library from a research/scientific perspective.

Peter’s views had been outlined in a series of blog posts prior to the debate (Peter was living his open vision and encouraged those interested in helping to shape a vision to engage with the ideas he was developing in his blog).

As described by Professor Bruce Royan in a report on the event, Peter’s views challenged current orthodox thinking regarding the libraries’ relevance in a networked world:

“The Librarians of the future will not emerge from the Libraries of today. The researchers of the future won’t want journals, they’ll want little bits of lots of papers, and they won’t respect faculty or subject boundaries, as their work will be interdisciplinary. If they need an information service, they’ll JUST DO IT for themselves“

What Does The Future Hold?

The official blog for the debate provided a summary of Peter’s talk which began:

What is happening in the world is bypassing university libraries.  I talk to colleagues and the feeling is that libraries for STM (science, technical, medical) are not useful. That’s not my polemic view – that’s reporting on having spoken to people.

Will librarians have a significant role to play in the academic library of the future (the future of public libraries, whilst important, was not touched on in Peter’s presentation)? And is Peter’s assertion and question in a recent blog post: “Wikipedia has won – how can we convince you?” further evidence that the librarians who warn their users against such popular Web 2.0 services are becoming marginalised?

But maybe the Dryberg Darien manifesto does contain elements which reflect Peter’s views:

• Adopt technology that keeps data open and free, abandon technology that does not.
• Be willing and have the expertise to make frequent radical changes.
• Hire the best people and let them do their job; remove staff who cannot or will not.
• Trust each other and trust the users.

Perhaps Peter would endorse the third bullet point which calls for staff who aren’t prepared to adapt to a changing environment to be sacked. And there was me thinking that the manifesto simply endorsed woolly liberal values!

Blogging Librarians

Way back in December 2006 I asked Where Are The Blogging UK Librarians? There were a number of replies to the post and, since, then, I’ve touched on a number of issues related to the use of blogs within a library context.

And I’m please to announce that myself and my colleague Kara Jones (who works in the Library here at the University of Bath) have had a proposal accepted to facilitate a half-day workshop (or ‘masterclass’ in the official parlance) at the ILI 2007 conference.

I think the blogging UK librarians  are to be found in many more places than when I first asked  my question. So the issues Kara and I would like to address in our workshop include how are blogs being used; what strategies were used to get blogs deployed within the organisation (did you encounter any barriers and, if so, how did you overcome them?); what is the technical architecture for your blog (what software do you use and is it hosted externally or installed locally); how is you blog managed; do you have any metrics to demonstrate (or perhaps justify) the success of your blog and what advice would you give to others who are just starting on this path?

Note that the resources we will develop for the workshop will have a Creative Commons licence to allow their reuse by others.

Thoughts, comments, etc. will be appreciated.  You can add comments to this blog post. Alternatively, as part of an evaluation of the Ning social networking environment, Kara and I have set up a “Using Blog Effectively In Your Organisation” discussion area within the Library 2.0 area of Ning.  Feel free to the discussions in that environment.

Technorai tags: ili2007

Amazon Links From Library Web Sites

I noticed recently that the Perth College Library Webspots blog published a a post back in April which included links to Amazon for further information about books held at the library.

I think this is a useful service – the books are mentioned in context, and the Amazon link enables further information about the book to be obtained. And if the user wishes to buy the book, they can do so – and any income which the institution gains from this referral link will be useful, although this is no likely to be substantial.

But I have heard that some libraries would not allow such services to be deployed. Some of the reservations which libraries may have over deployment of various Web 2.0 services are described in the Web 2.0: Addressing the Barriers to Implementation in a Library Context QA Focus briefing document. This document includes the comment:

“However, information professionals may feel uneasy about appearing to be promoting the use of Amazon as a commercial service to their users. This might potentially damage relationships with on-campus bookshops, or leave the Library service open to criticism from users that the Library is encouraging students to purchase essential materials rather than ensuring sufficient copies are provided.“

Is this a legitimate concern? Are libraries which include Amazon referral links likely to causing such problems? Or is this very much horses-for-courses, with different libraries making a variety of decisions, based on various local factors.