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Twitter Analysis: Can #bathopenday Learn from #IWMW12?

Posted by Brian Kelly on 21 June 2012

In the final session at UKOLN’s IWMW 2012 event which finished yesterday I suggested that the community analysis techniques which Tony Hirst and Martin Hawksey were applying to the #IWMW12 tweets might be useful in institutional contexts. “Suppose your University is having an Open Day” I suggested “and you promoted a Twitter hashtag which could be used by visitors to your institution who, it seems, are now making greater use of Twitter. You might be able to apply the tools developed by Tony and Martin to help develop a better understanding of that important community – 17 year old students who may choose your University next year“.

After the IWMW 2012 had finished, whilst unwinding in a pub opposite the Appleton Tower in Edinburgh I checked my email and spotted an email which announced “Over 5,000 visitors expected on campus tomorrow!” and went on to add:

As with any Open Day the campus will be busy, especially the car parks. As usual we have plans in place for overflow parking but if you can car share to help ease the pressure then please do so. Buses are also likely to be very busy, so please take this into account when making your travel arrangements.

On arrival at the University I spotted posters around the campus signposting the various departments – all of which contained the Twitter hashtag for today’s Open Day: #bathopenday So whilst tweets from staff at the University could well be full of complaints about travelling up the hill to the University, it does seem that there may be an opportunity to analyse the #bathopenday tweets.

Yesterday Tony Hirst (@psychemedia) tweeted “Visualising folk commonly followed by recent users of the #iwmw12 hashtag flic.kr/p/chxGAu” which is illustrated.

In addition Martin Hawksey (@mkawskey) has provided a timeline view of #IWMW12 tweets.

Might it be possible to apply these approaches to Bath’s #bathopenday tweets, I wonder? And is anybody else taking similar approach to their Open Days?

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