UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

This Blog Is Worth ….

Posted by Brian Kelly on 25 Apr 2007

The Business Opportunities blog contains a post on How much is your blog worth? The answer for this blog is given below:

My blog is worth $34,436.94.
How much is your blog worth?

Another gimmick, similar to the Are You an A-List Bloglebrity? tool described in the Metrics For Measuring The Effectiveness Of Blogs posting? Or a valuable service which may be able to identify whether an organisation is getting a satisfactory return on investment (ROI) on its commitment to providing a blogging service?

I would suggest that this tool may be useful in thinking about metrics which may be useful in measuring ROI, subject to all the useful caveats. This services states that it is based on an applet which “computes and displays your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.

From this we can speculate that the worth of a blog could be indicated by how much the blogging service would be worth if it was taken over by another company, subject to a weighting based, perhaps, on the numbers of in-bound links, numbers of postings, etc.

Another approach might be to simply host advertisements on the blog and if the income generated was in excess of the costs taken to deliver the service, then the service could be regarded as providing a satisfactory ROI.

And, thinking about my recent posting about using Dapper to screen scrape Technorati in order to give a graphical visualisation of Technorati rating trends, it also occurs to me that Dapper could also be used to screen scrape the ‘How much is your blog worth?’ figure, and possibly fed into other Web 2.0 services, such as Google Spreadsheets, in order to deliver a spreadsheet into the inbox of one’s funder! Could this approach be applied to the blogs listed on the Museums Blogs.org Web site, I wonder?

Technorati Tags: mw2007

4 Responses to “This Blog Is Worth ….”

  1. I’m afraid I’m going to have to go with gimmick. We’re getting thousands of page views a month but currently no blogs link to us in their blogrolls because our majority readership isn’t people who blog themselves. And with “no blogs link here yet” comes…

    Your blog is worthless: $0.00!!

  2. Hi James – Yes it is clear that current blog benchmarking tools based on Technorati rankings don’t work for blogs which may be supporting a non-blogging community. I suspect there will be a need for alternative approaches, especially for those of us in the public sector who may need to be able to provide evidence of impact of our services – and I feel this will be qualitative, rather than quantitative, evidence: “Technorati may think your blog is worthless, but is changed my life for the better” :-)

  3. Your blog, philwilson.org/, is worth $53,631.30

    Maybe if I ever posted to it it would be worth more?

  4. […] And, in addition to the Technorati rankings, I also thought it might be useful to summarise the data provided by another service – the How Much is Your Blog Worth? Web site (which I’ve mentioned in a previous post). […]

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