UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

My Talk At The UCISA 2008 Conference

Posted by Brian Kelly on 10 Mar 2008

I mentioned previously my talk on “Digital Natives Run by Digital Immigrants: IT Services Are Dead – Long Live IT Services 2.0!” which I’ve been invited to present at the UCISA 2008 Management Conference. In my post I described the background to this talk and invited feedback on the slides which, together with an audio track, is available on Slideshare.

I was particularly struck by the comments made by Martin Weller:

Hi Brian – I have finally shed all institutional services – it’s marvellously liberating. And this is just the basic stuff – I have also evolved a PLE/PWE (for want of a better term). IT services simply can’t compete – just look at the email – my mailbox was full at the OU. With GMail I am using 1%. That’s an order of magnitude difference. And the same applies with every tool you care to mention in lots of different ways – design, usability, robustness (the idea that IT services hosted tools are less robust doesn’t stand up). 

Martin provide further information on how he sold his soul to Google on his own blog. The suggestion that I’ve made previously that IT Services need to transform themselves to take into account the Web 2.0 environment is clearly demonstrated by Martin’s actions.

As I have another meeting which clashes with the UCISA conference I won’t be able to give my talk in person. However a video presentation of the talk is available in various formats, including this one which is hosted on the Zentation service.

IT Services Are Dead – Long Live IT Services 2.0!
Talk on IT Services Are Dead – Long Live IT Services 2.0!

Andy Powell will be co-presenting at the UCISA Conference – and Andy will be physically present :-)  Andy has already posted some of his thoughts on what he’ll be saying. In his post, entitled P vs. P in a user-centric world, Andy focusses on the “move towards user-centricity … and in particular the use of the word ‘personal’ in both Personal Learning Environment (PLE) and Personal Research Environment (PRE)“.

Martin Weller provides a good example on how individuals are beginning to select their own preferred set of IT tools, and no longer feel constrained by the tools provided by the institution.  But is this the start of an inevitable trend or will it be limited to small numbers who are highly skilled in use of IT?  What about the pitfalls? And how should IT Services respond?

Time permitting, Andy Powell with address comments made on this blog and on his eFoundations blog at the UCISA conference. Here’s an opportunity to make your voice heard.    


10 Responses to “My Talk At The UCISA 2008 Conference”

  1. AJ Cann said

    There’s no question that VLEs are efficient, in much the same way that the Nazi Party was efficient. Shifting from the convenience of “everything in one place” to a distributed learning environment is a hard sell. With hard-pushed academics and students, even the argument that a PLE can be much better than a VLE finds it difficult to overcome the counter-suggestion that the VLE is “easier”, so this debate isn’t just about which is best, it’s more of a hearts and minds issue. As a number of people have remarked recently, it’s not possible to “get” the PLE/Web2.0 concept by just talking the talk, you also have to walk the walk, i.e. “live a Web2.0 lifestyle”. How we persuade colleagues and students to do that is the question. I suspect the answer is slowly and incrementally, by a loosely-coupled approach to online environments, slowly replacing outdated institutional systems with superior Web2.0 equivalents.

  2. AJ falls foul of Godwin’s Law in the first comment! :)

    The pitfalls are Google accidentally closing your account for a fortnight.

    Not that I’m still bitter. :(

  3. AJ Cann said

    I don’t “fall foul” of Godwin because:
    “The rule does not make any statement whether any particular reference or comparison to Hitler or the Nazis might be appropriate, but only asserts that one arising is increasingly probable.”
    Therefore, I am inaccordance with Godwin, since P=1 :-)

  4. hahaha! very good :D

  5. John said

    I did attended UCISA 2006 conference personally which was devoted significantly to development funding to access management issues. I will attend UCISA 2008 through online conferencing at Glasgow. The theme is good -Is IT good for us?. You speech is something I will watch out for…

  6. mjweller said

    After our discussion Brian it occurred to me that these arguments were similar to the ones educators faced and librarians with the onslaught of free content. And the response is the same really – don’t fight it, roll with it. That is, become more focused on helping people assess, assemble, evaluate the free stuff, and if you have to produce stuff (content or tools) then make sure it is the stuff with a real educational focus.
    BTW – that Snap widget had me worried, it was showing the key words ‘Weller’ ‘Nazi Party’ a few days ago. I blame AJ.
    PS – commiserations on the penalty defeat, I was suffering over on the other channel…

  7. AJ Cann said

    Gosh that’s weird, why does it link those keywords? Secret right wing bias? :-)

  8. […] was a very valuable learning experience. My previous use of video to give a presentation was at the UCISA 2008 Managment Conference, where Andy Powell was available to complement my introduction with his live participation at the […]

  9. […] "IT Services Reinventing Themselves".] The UCISA talk generated some reflection on the topic and a dialogue with Cardiff-based Professor of Educational Technology at the OU – Martin […]

  10. […] Reinventing Themselves“.] The UCISA talk generated some reflection on the topic and a dialogue with Cardiff-based Professor of Educational Technology at the OU – Martin […]

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