UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

  • Email Subscription (Feedburner)

  • Twitter

    Posts on this blog cover ideas often discussed on Twitter. Feel free to follow @briankelly.

    Brian Kelly on Twitter Counter

  • Syndicate This Page

    RSS Feed for this page


    Creative Commons License
    This work is licensed under a Creative Commons Attribution 2.0 UK: England & Wales License. As described in a blog post this licence applies to textual content published by the author and (unless stated otherwise) guest bloggers. Also note that on 24 October 2011 the licence was changed from CC-BY-SA to CC-BY. Comments posted on this blog will also be deemed to have been published with this licence. Please note though, that images and other resources embedded in the blog may not be covered by this licence.

    Contact Details

    Brian's email address is You can also follow him on Twitter using the ID briankelly. Also note that the @ukwebfocus Twitter ID provides automated alerts of new blog posts.

  • Contact Details

    My LinkedIn profile provides details of my professional activities.

    View Brian Kelly's profile on LinkedIn

    Also see my profile.

  • Top Posts & Pages

  • Privacy


    This blog is hosted by which uses Google Analytics (which makes use of 'cookie' technologies) to provide the blog owner with information on usage of this blog.

    Other Privacy Issues

    If you wish to make a comment on this blog you must provide an email address. This is required in order to minimise comment spamming. The email address will not be made public.

Twitter For Finding Out What They’re Saying About You

Posted by Brian Kelly on 17 Nov 2008

The recent UKOLN workshop on “Introduction To Blogs And Social Networks For Heritage Organisations” was based on a half-day blog workshop which has been run for the library sector (on two occassions) and the museums sector at the Museums and the Web 2008 conference. The workshop has recently been updated to include a session on the potential of social networks, micro blogs and video blogs. 

I described the potential of Twitter – and, indeed, made use of Twitter during the workshop in order to “ask a friend” for suggestions on how to respond to a question I’d received at the workshop: “Do you have any evidence that blogs provide a ROI for museums e.g increased visitor nos.?“.  I’m pleased to say that I received a number of speedy responses on Twitter (with more in-depth responses from Mike Ellis on Skype).  Phil Bradley suggested that I “smile at them and just say ‘yes, I was asked the same thing about the internet itself 10 years ago” and Mike Ellis told me to “remember that one (actually, two, I believe) of the DCMS measures are virtual, i.e. not just physical that “counts“.

This example proved a useful way of demonstrating to the workshop participants how Skype can be used to support a community of peopkewith shared interests, and is less intrusive than email. I also mentioned how Twitter can be a useful tool for listening to what people may be saying about you and your organisation – and this use seemed to be of particular interest to the marketing managers at the workshop.  So I was particularly pleased when I noticed that my TweetDeck client’s search window for recent tweets containing “UKOLN” listed a tweet from Steve Ellwood which said:

admiring UKOLN briefing docs on Web2.0/blogging etc. – as usual worth a look for explaining “What’s it all for?”

Case proven?

One Response to “Twitter For Finding Out What They’re Saying About You”

  1. … and if you’d known, you could complete the circle by pointing out that I take your blog through an RSS feed into a reader.

    Which you may have covered in RSS training for remote workers or An Introduction To RSS Readers: Google Reader and Netvibes

    which, of course, was blogged elsewhere as an excellent post about RSS

    Social media excels at bringing views of, and users of, your content.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: