UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

An Opportunity To Investigate Color: a Location-Based Social Photo App

Posted by Brian Kelly on 11 May 2011

The Event Amplifier blog has a post entitled “Color and Elastic Networks” which explores the idea of an “elastic network“. The post introduces this term in the context of a new iPhone app called Color.  As is suggested on the blog post despite some critical comments on the Apple app store this app could have a role to play in helping to develop networks in the context of an event. I tried it on Monday night at a small music venue but as there were only two of us who were using the app it didn’t provide any added value.  But if you are attending a larger event and there are significant numbers of people using the app I do wonder whether it could help to engage people by sharing photos in the way that a Twitter event hashtag enables people to share experiences in bursts of 140 characters?

Tomorrow (Thursday, 12 May) I am attending the Eduserv Symposium on “Virtualisation and the Cloud: Realising the benefits of shared infrastructure“. The event hashtag is #esym11 and, based on last year’s experiences (with, according to Summarizr, 1256 tweets from 190 twitterers) we can expert to see a large amount of tweets about the event.  Since many of the attendees are likely to have an iPhone (or iPod Touch) – the Android app has not yet been released – might this provide an opportunity to evaluate the potential of a location-based social photographic sharing app?  Note that if the function of the app is unclear you may wish to  view the accompanying video clip.

One Response to “An Opportunity To Investigate Color: a Location-Based Social Photo App”

  1. Pat said

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