How Higher Education Uses Social Media [Infographic]: US and UK Comparisons
Posted by Brian Kelly on 3 Feb 2012
A post on How Higher Education Uses Social Media [INFOGRAPHIC] published two hours ago by Mashable.com provides an infographic on how US universities are using social media services.
Much of the content is based on bland summaries of how the services are being used: “Class announcements and discussions are shared on sites like Twitter” and unsurprising statistics: “Facebook is the most used social media tool in higher education”. However there were also some more detailed statistics, including the following information of the top social media colleges according to Student Adviser.
But how do these figures compare with leading UK universities? The findings for the five highest ranked UK universities according to the Sunday Times university guide for 2011 (as listed in Wikipedia) are listed below.
| Institution | Hubspot | YouTube | ||
| University of Cambridge | 128,310 | – | 27,399 | 2,341,548 |
| University of Oxford | 398,203 | – | 31,029 | 95,628 |
| Durham University | 8,785 | – | 1,980 | 256,933 |
| LSE | 38,730 | – | 4,660 | 91,964 |
| University of Bath | 7,032 |
– | 10,440 | 48,697 |
As the original article is an infographic, it would be inappropriate to comment on these findings further :-)
UK Web Focus (Brian Kelly) 
Paul Kelly said
I think you’ve got an extra digit in Bath’s number of Facebook likes – either that or they’ve lost about thirty thousand fans in the last couple of days :)
Brian Kelly (UK Web Focus) said
Thanks Paul – I’d used the “Were Here” rather than “Liked” figure.
Rànquing d’universitats i estructures de recerca de Catalunya a les xarxes socials | L'ase quàntic said
[…] 1) Si teniu curiositat per saber com utilitzen les xarxes socials al Regne Unit i els EUA, heu de llegir aquest article del bloc de Brian Kelly: How Higher Education Uses Social Media [Infographic]: US and UK Comparisons […]
How Higher Education Uses Social Media [Infographic]: US and UK Comparisons | Cross Border Higher Education | Scoop.it said
[…] } #themeHeader #titleAndDescription * { color: black; } ukwebfocus.wordpress.com – Today, 3:26 […]
Rànquing d’universitats i estructures de recerca de Catalunya a les xarxes socials « Des de la Mediterrània, bloc col·lectiu said
[…] 1) Si teniu curiositat per saber com utilitzen les xarxes socials al Regne Unit i els EUA, heu de llegir aquest article del bloc de Brian Kelly: How Higher Education Uses Social Media [Infographic]: US and UK Comparisons […]