UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

  • Email Subscription (Feedburner)

  • Twitter

    Posts on this blog cover ideas often discussed on Twitter. Feel free to follow @briankelly.

    Brian Kelly on Twitter Counter

  • Syndicate This Page

    RSS Feed for this page


    Creative Commons License
    This work is licensed under a Creative Commons Attribution 2.0 UK: England & Wales License. As described in a blog post this licence applies to textual content published by the author and (unless stated otherwise) guest bloggers. Also note that on 24 October 2011 the licence was changed from CC-BY-SA to CC-BY. Comments posted on this blog will also be deemed to have been published with this licence. Please note though, that images and other resources embedded in the blog may not be covered by this licence.

    Contact Details

    Brian's email address is You can also follow him on Twitter using the ID briankelly. Also note that the @ukwebfocus Twitter ID provides automated alerts of new blog posts.

  • Contact Details

    My LinkedIn profile provides details of my professional activities.

    View Brian Kelly's profile on LinkedIn

    Also see my profile.

  • Top Posts & Pages

  • Privacy


    This blog is hosted by which uses Google Analytics (which makes use of 'cookie' technologies) to provide the blog owner with information on usage of this blog.

    Other Privacy Issues

    If you wish to make a comment on this blog you must provide an email address. This is required in order to minimise comment spamming. The email address will not be made public.

What Can Offer the Web Manager?

Posted by Brian Kelly on 1 Jun 2012

I’m pleased to say that we will be running an additional parallel session at the IWMW 2012 event in Edinburgh in just over two weeks’ time. Phil Barker will be facilitating a session which will seek answers to the question What Can Offer the Web Manager? The session, which will take place on Monday 18 June from 14.00-15.30, will explore ideas Phil described in a recent post which asked Will using metadata improve my Google rank?

As described in the abstract for the session: is a major new initiative supported by Google, Yahoo, Microsoft Bing and Yandex with the aim of “making it easier for people to find the right web pages”. It is a simplified profile of microdata, a means of embedding metadata in web pages that is aligned with HTML5. It differs significantly from previous attempts at providing resource descriptions for web pages to aid discovery, such as various metadata schema, microformats and RDFa in that it has support from the major search engines plus W3C, making it both standards-based and with vendor support.

As can be seen from his guest post on the Creative Commons blog on the Learning Resource Metadata Initiative Phil has a particular interest is in the potential which may have in enhancing the discovery of educational resources. However when we discussed his proposal we realised that the issues he would be covering in the session would be of general interest: How can one provide structured metadata in Web pages to facilitate discovery? What is different to use of to previous metadata proposals such as simply embedding Dublin Core in HTML resources? A common example of use of is for recipes (as illustrated) – how might one develop a vocabulary relevant to the needs of the higher education sector and, equally important, ensure that search engine vendors understand and process such vocabularies?

Phil’s session on a metadata standard for resource discovery complements the session which Alex Bilbie will be facilitating on the following day (Tuesday 19 June) on Linking You (session C5). As described in the abstract for that session:

This workshop will provide an introduction to the JISC-funded Linking You toolkit. We’ll reflect on the project’s recommendations, dig into the sector-wide review of HEI’s use of identifiers and discuss the resulting draft data model for institutions and possible ways forward for implementation.

At the end of this session, participants should have a better understanding of how identifiers are being used across UK university websites, had a chance to respond to the proposed data model and influence future work in this area.

These two sessions would seem to provide an ideal opportunity for those who have an interest in exploring approaches to enhancing the discovery of a range of resources hosted on the Web.

If you have already booked a place at the IWMW 2012 event and this session is of interest you can change your selected parallel sessions using the username and password you were given when you registered (note that the session has code B7). If you haven’t booked a place for the event which takes place at the University of Edinburgh on 18-20 June, the bookings are still open. And note that although bookings were originally due to close later today, in light of the extended Bank Holiday weekend, which means that the event organisers will not be in the office until later next week, we have decided to keep the online booking system open until Friday 8 June.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: