Guest Post: I Do UX – Do You?
Posted by ukwebfocusguest on 16 June 2014
The IWMW 2014 event starts a month today – this year the annual event for university Web managers will take place at Northumbria University on 16-18 July.
In the latest guest post from speakers at the event Neil Allison tells us that he ‘does’ user experience (UX) but wonders if he is alone.
Neil is giving a plenary talk on “Marketing is dead, long live UX” from 11.00-11.45 on Thursday 17 July 2014. He will also facilitate with Bruce Darby a workshop session on “Making Personas Work” from 16.00-17.30 on Thursday 17 July 2014.
I Do UX – Do You?
I love the IWMW conferences. Always come away with new ideas and food for thought. Always meet good people. But I’ve been thinking about what I don’t get from the IWMW. And it’s this thought that’s prompted me to speak at this year’s conference.
I’ve been working in public sector (and mainly UK HE) for 15 years and attending IWMW since 2006. In that time there has been a lot of change in terms of online content and service management in the sector.
And over this period there has been a huge growth generally in awareness of online usability and latterly the competitive advantage leveraged from improved user experience. But while user experience teams are cropping up in all sorts of commercial organisations, we’re not seeing it in higher education.
This brings me back to what I don’t get out of IWMW. I don’t get a sense of a UX community within the sector. I don’t tend to meet people who do the same kind of things as me. I do meet lots of people interested in usability and user experience but not much in the way of active practitioners.
At first I thought: “Maybe it’s just me. Maybe I’m not moving in the right circles or I’ve missed the year when UX was the hot topic.” But taking a look about online reassured me I’m not paranoid :)
Very little turns up on previous conference schedules around UX or usability. The last item was me in Edinburgh in 2012 doing a workshop on our experiences in user centred design. And the JISC usability mailing list is awfully quiet.
A couple of years ago, Dan Jackson at UCL asked the usability mailing list:
“I’m wondering out loud how many HEI’s in the UK have positions directly responsible for improving the user experience, interaction design and information architecture of their institutional web sites and web applications? A quick scan of the last 12 months’ activity on this list, and a perusal of the web/digital jobs currently being advertised at jobs.ac.uk, shows the usual mix of adverts for web developers and web content editors, but nothing related to UX or IA. This is in stark contrast to private sector companies, who are recruiting UX consultants like there’s no tomorrow…“
Chatting with Dan this week, it seems like he wasn’t overwhelmed with responses to his question. Which is a shame because it’s a very important question.
It’s basically the question I’m asking and attempting to answer in my plenary talk.
My talk at IWMW 2014: “Marketing is dead, long live UX!”
I have my opinions, and those of a few people like Dan who think aloud from time to time.
UX survey for UK Higher Education web managers
But what about you? What do you think?
I’ve set up a short survey to gather some experiences from around our sector and feed them into my talk (and probably a blog post too).
Please spare me a couple of minutes to contribute your views and perhaps outline what is happening at your institution.
Take part in my survey – the state of UX in UK higher education.
I’m getting excited already about the conference as it’s not so far off now. Hopefully I’ll be able to prompt a bit of reflection, stir up a bit of controversy and continue the conversation with a few of you…
About the author
Neil Allison is Head of User Experience for the University Website Programme at the University of Edinburgh.
He believes everyone has responsibility for user experience, and with a background in education and training, works to give colleagues the skills and confidence to conduct their own research and inform their work. He is an active member of the Scottish chapter of the UX Professionals Association.
Neil is currently playing the role of product owner in the agile development of a new University CMS and leading the evolution of the website’s information architecture.
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