UK Web Focus (Brian Kelly)

Innovation and best practices for the Web

Posts Tagged ‘IWMW15’

IWMW 2015 Open For Bookings!

Posted by Brian Kelly on 7 May 2015

IWMW 2015 Open For Bookings

IWMW 2015 home pageI’m pleased to announce that bookings are now open for IWMW 2015, the 19th in the series of annual Institutional Web Management Workshops, which provide development opportunities for those with responsibilities for the provision of institutional web sites or development and implementation of digital strategies in the UK’s higher/further education sector.

The Content

As is the norm the IWMW 2015 event will last for 3 days, starting after lunch on Monday 27 July and finishing before lunch on Wednesday 29 July.

The event consists on a number of plenary talks together with interactive workshop sessions, which provide an opportunities for participants to actively engage in discussions of areas of interest.

The plenary talks are grouped into a number of themes:

  • Putting The Web Manager First: The opening session provides an opportunity to hear from two institutions about how institutional web and digital teams are responding to the challenges we are all facing.
  • Supporting Our Users: Two plenary talks will explore how institutions are responding to their customer needs in the context of new operating realities and the importance of providing outstanding user experience as a key differentiator for an increasingly demanding student environment.
  • Managing the Content; Developing the Services: Two plenary talks will explore approaches to managing content and developing services.
  • Beyond the Institution: In light of the importance of use of third party services for supporting institutional services there will be two talks from organisations who can support institutional activities: Jisc and LinkedIn.
  • What Does The Future Hold?: The IWMW 2015 event will conclude with a panel session in which experienced web managers will address the topic “What does the future hold?

An innovation this year is the series of half-day master classes, which provide more time for participants to explore areas of interest.  The master classes are grouped into the following themes:

  • Embed Yourself in an Institutional Web Team:  Managers of two institutional web teams (based at Liverpool John Moores University and Bradford University) will facilitate sessions which will provide opportunities to learn how other web teams address challenges they are facing.
  • Agile Working: Managers of two institutional web teams (based at the universities of Edinburgh and Bath) explore approaches to agile working for content creation, delivery and standards and usability testing.
  • Perspectives from Beyond the Sector: Staff from three commercial companies which work closely with the higher education community with Lessons facilitate master classes on Lessons Learned from Helping HE Institutions Develop their Digital Strategies, Exploring the Use of CMSs across Higher Education and Radical Simplification.

The Cost

The cost of the IWMW 2015 event is £390 which covers two nights’ accommodation, workshop materials, lunch on the second day, the conference dinner and a wine reception. For those who do not require accommodation the price is £300.

Note due to the limited size of the main lecture theatre we will not be able to host as many participants as recent years. In addition there are limits to the numbers of participants in the workshop sessions and master classes. We therefore recommend early booking!

 

 

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Master Classes at IWMW 2015

Posted by Brian Kelly on 17 Apr 2015

Strengths and Weakness of Workshops at IWMW Events

iwmw-logo-transparentIn a recent post I asked “What Can IWMW Learn From Higher Education Web Events in the US?“. In the post I pointed out that the eduWeb and HighEdWeb conferences, the two main events for web professionals in higher education in the US, both provide half-day or full-day workshop sessions (which are sometimes referred to as ‘master classes’). The Eduweb conference site explains how:

Starting in 2014, the eduWeb Digital Summit launched a new event, the Master Class.

  • Intense, interactive classroom with top-notch faculty
  • Limited to approximately 35 participants
  • Maximum peer-to-peer dialogue
  • Hands-on activities and instruction

IWMW, the annual Institutional Web Management Workshop series, has always provided workshop sessions since it was launched in 1997, which provide an opportunity for participants to actively engage in workshop activities. However the workshops have normally lasted for 90 minutes, with the IWMW 2000 event being the most recent event which hosted a number of workshop sessions lasting for 3 hours.

Although 90 minute workshops enable participants to attend a wider range of sessions they provide limited opportunities to engage more deeply in the area covered by the workshop. This year, at IWMW 2015, we have therefore decided to provide 90 minute workshop sessions together with a number of ‘master classes’ which will last for 3 hours.

Master Classes at IWMW 2015

Although the programme for the IWMW 2015 is still being finalised we are able to provide the following information about the master classes.

Working with other web teams: The introduction of the 3 hour workshop sessions has provided an opportunity for members of a small number of institutional web team to share their approaches to their work, describe their success and the challenges they’ve faced. The master classes will provide opportunities to ’embed’ oneself in another web team for a short period not only to learn from their approaches but also to provide your expertise and insights into the challenges they are facing. The web teams will represent a cross-section of the UK higher education community and will include Edge Hill University, Liverpool John Moores University and the universities of Bath, Bradford and Edinburgh.

Further information on the areas to be covered in these sessions will be provided when the IWMW 2015 programme if officially launched but I am able to provide the title for the master class to be facilitated by the University of Bath’s Digital team: “Working in an agile way – content creation, delivery and standards” in which participants will “ learn how to adopt an agile approach to content creation, delivery and standards and about the role of discovery; how to hold a user story planning workshop; practical tools and techniques for delivering a content-led project using an iterative approach; how to establish digital standards through blogging and community building exercises and reporting on success.”

Working with commercial providers: In the early years of IWMW events the sessions were mainly provided by members of the community. However in light of the importance of the web it is now widely acknowledged that institutional web teams are not able to cover their wide range of activities in isolation. There are now a number of commercial vendors and consultants who work with institutional web teams who are able to support their activities. We have been fortunate at IWMW events in attracting sponsorship from the commercial sector over a period of many years. This year in addition to the sponsorship, which enables the event to be priced at  a competitive level, we will also be hosting a number of master class which will be provided by commercial sponsors. These include Headscape who will be running a session on “Lessons learned from helping HE institutions develop their digital strategies“. Details of additional master classes provided by sponsors are currently being finalised and further information should be available next week

Please note that the master classes have not yet been finalised and there may be changes made prior to the launch of the programme.

About IWMW 2015

The IWMW 2015 event will be held at Edge Hill University on 27-29 July. The event web site will be launched shortly which will contain details of the full programme, the social events and the price. Note that in recent years the cost of the event has been £350 which has included 2 night’s accommodation – we hope to keep this year’s price close to this level, depending on the amount of sponsorship we receive.

 

 

 

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What Can IWMW Learn From Higher Education Web Events in the US?

Posted by Brian Kelly on 2 Apr 2015

IWMW Events: Learning From One’s Peers

A recent post on Revisiting Ideas for IWMW 2015 explored some ideas for possible sessions at this year’s IWMW 2015 event which has the theme “Beyond Digital: Transforming the Institution”.

IWMW, the annual Institutional Web Management Workshop, has, since its launch in 1997, provided a forum for learning about new web developments, sharing experiences, developing one’s professional networks and, last but not least,  having some fun!

It is valuable to be able to learn from one’s peers and the institutional case studies which have been presented at IWMW events have provided an opportunity to learn from others in the sector who are typically facing similar challenges. However it can also be useful to explore the approaches which are being taken beyond the UK higher education sector in order to learn from others and avoid the risks associated with the echo chamber and confirmation biases of seeking support for one’s preferred approaches to providing institutional web services, for ‘thinking digital’ and, moving to the next steps in ‘transforming the institution’.

Learning From Others

Back in February 2009 I asked What Can We Learn From The eduWeb Conference? It’s timely, I feel, to revisit that question but with a broader focus.  The question for me, therefore, is “What Can IWMW Learn From Higher Education Web Events in the US?”.

The Higher Education Web Professionals Association (HighEdWeb)

heweb 2015 conferenceThe Higher Education Web Professionals Association (HighEdWeb) is “an organization of Web professionals working at institutions of higher education“”. As described on the HighEdWeb web site: “We design, develop, manage and map the futures of higher education websites. Our mission is to “strive to advance Web professionals, technologies and standards in higher education.”

HighEdWeb’s involvement in organising events for web professions in higher education dates back to 2004when the organisation “joined forces with WebDevShare to create an annual international conference where the community can come together to learn, share and network. The Association also runs a series of smaller, targeted regional conferences around the United States“.

The HighEdWeb annual conference seems to have many parallels with IWMW events: the conferences are:

created by and for higher education Web professionals. This not-for-profit conference offers high-quality presentations, speakers and events at affordable rates. From Web developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development experience for all those who want to explore the unique Web issues facing colleges and universities.

The year’s conference will be held on 4-7 October in Milwaukee  at the Hilton Milwaukee Downtown. The call for proposals is currently open with three types of sessions available: (1) 45-Minute conference presentation;  (2) poster presentation and (3)  3.5 hour workshop session.

The conference rates are HighEdWeb member rate: $725 (£490) and  non-member rate: $825 (£558) for earl registration with the full conference rates being  $850 (£575) member rate  and $950 (£642) non-member rate. In addition the workshops cost an additional $160 (£108) for one workshop or $220 (£149) for two workshops. It should be noted that these rates do not include accommodation, which costs from $177 (£119) per night.

Although the conference programme has not yet been finalised the structure of the event is as follows:

  • Sunday, 4 October: pre-conference workshops and welcome reception
  • Monday, 5 October: keynote and track sessions; breakfast, lunch and snacks provided; dinner on your own and HighEdWeb “AfterDark” and hackathon
  • Tuesday, 6 October: track sessions; keynote sessions; poster sessions; breakfast, lunch and snacks provided and HighEdWeb “Big Social Event”
  • Wednesday, 7 October: track sessions; closing keynote and post-conference workshops.

The main differences with IWMW events are the Sunday start; the poster sessions and the post-conference workshops. Both events provide an evening for delegates to make their own choices for dinner and a social event although IWMW events also provide a conference dinner.

Looking at the timetables for HighEdWeb 2010 (held in Cincinnati),  HighEdWeb  2011 (held in Austin, Texas), HighEdWeb  2012  (held in Milwaukee), HighEdWeb  2013 (held in Buffalo) and HighEdWeb  2014 (held in Portland, Oregon) have all had a similar structure although last year’s event began with the first part leadership academy on the Saturday which also ran from 8am to 4pm on the Sunday!

The HighEdWeb  2014 conference began with four half-day workshop sessions which were held on the Sunday afternoon: Developing and Maintaining Web Content: An Idea Generating Workshop; Video Production Workshop; Get on Track with Content Strategy and Is my .edu accessible?.

Over the remaining 2.5 days of the conference the sessions were split into a number of parallel sessions including Applications, Integration and Mobile; Development, Programming and Architecture; Marketing, Content and Social Strategy; Management and Professional Development; Technology in Education and Sponsors sessions, as illustrated.

HEweb 2014 timetable Monday 20-oct

After a concluding plenary session and lunch the conference finished with the second set of workshop sessions on Finding Your Way: Fixing (Conflicting) Map Data and Building an Interactive Campus MapNavigating Social Media in Higher EducationA Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX; Responsive web design and Let’s face it: We’re not sixteen anymore.

The EduWeb Conference

EduWeb 2015 timetableAs described on the HigherEdExperts web site the eduWeb Digital Summit (the eduWeb Conference) is

an annual, internationally recognized event for the higher education community, attracting those who are involved in the design, development, marketing, strategy and implementation of their online presence.

This year’s event will be held at the Westin Downtown hotel, Chicago on 27-30 July. The event features four tracks including: digital marketing; web development and web strategy.

The programme for this year’s event is available. As can be seen from the screen shot of the timetable for the opening day the event mainly consists of plenary talks which, unlike the HighEdWeb conference, are not split into parallel streams. The third and final day of the conference does provide four sessions entitled Breakfast with the Best which take place before the closing plenary talk. After the lunch break there is a half-day workshop on “Closing the Loop: Gathering and Using the Right Data to …… Evaluate Your Marketing Initiatives“. The day after the conference features a full-day master class entitled “How to Use Market Research to Capture the Essence of Your Institution“.

EduWeb 2014 brochureIt should also be noted that the programme for the EduWeb 2012 (held in Boston), Eduweb 2013 (held in Boston) and EduWeb 2014 (held in Baltimore) events are available (links are to PDF files).

The costs of the EduWeb conference are:

  • Platinum Package (pre- and post-workshop sessions, master class and full conference): $1,305 (£882).
  • Gold Package (one workshop and conference ): $705 (£476):
  • Conference (early bird rate): Delegate: $795 (£537) – Speaker: $695 (£470)
  • Conference (full rate): Delegate: $895 (£605) – Speaker: $795 (£537)
  • Half-day Workshops — $195 (£132) (doesn’t include lunch)
  • Full-day Master Class: $595 (£402)

It should be noted that these rates do not cover accommodation, which costs $229 + tax (£155) per night.

Reflections

Costs

The first thing which struck me was how affordable IWMW events are in comparison with the HE Web and EduWeb conferences. As described in a post about IWMW 2014 the IWMW 2014 event cost £350 which included 2 nights’ accommodation – and this has been the maximum price over the past 5 years. The following table summarises the typical costs for the events (where early bird rates are available these are shown).

Table 1: Costs of IWMW, HE Web and EduWeb conferences
Cost Length Covers Note
IWMW £350 2.5 days Conference, workshops, breakfasts, lunches, conference dinner, social event and 2 nights accommodation Student accommodation provided.
HE Web £490 2.5 days Conference, breakfasts, lunches, conference dinner, social event and social event but no accommodation Additional £108 for one or £149 for two half-day workshops. Accommodation from $119 +tax per night.
EduWeb £537 2.5 days Conference, breakfasts and social events but no accommodation Additional £132 and/or £402 for half-day workshops / full day master class. Accommodation from $155 + tax per night.

The low costs of the IWMW event reflects its origin as a JISC-funded event delivered by UKOLN. However the need for the event to now cover its costs may necessitate increases in the charges to attendees – a possibility which was acknowledged in discussions at least year’s event.

Although  increases in the cost of attending the event would enable more resources to be spent on enhancing the event it should also be acknowledged that now, in the run-up to the General Election, is probably not an ideal time to increase the costs of providing professional development activities – the higher education sector is suffering the effect of austerity cuts :-(

Sponsorship

HEWeb sponsors logos: 2014For several years the IWMW event has accepted sponsorship. However in order to avoid possible conflicts of interest with JISC we ensured that the sponsorship was used to cover the costs of social events and conference ‘schwag‘ such as rucksacks, badges, etc.

Looking at the list of sponsors for the HighEdWeb 2014 (illustrated) and EduWeb 2015 conferences it would appear that organisers for these events have been pro-active in attracting sponsorship. The list of sponsorship opportunities for EduWeb 2015 provides details of the range of sponsorship opportunities available at this year’s EduWeb conference, which range from $1,500 (£1,012) for sponsoring tracks at the event, the opening and closing keynote and the lunch session with other rates available for sponsors’ branding at meals and coffee breaks, for the event WiFi and for advertisements or inserts in the conference programme.

Governance

It was interesting to read the details  about HighEdweb: on its web site it describes how “HighEdweb is an organization of web professionals working at institutions of higher education” and goes on summarize its missions:

HighEdweb strives to advance web professionals, technologies and standards in higher education.

its purpose:

HighEdweb is an organization of professionals working to advance the web at institutions of higher education. We design, develop, manage and map the futures of higher education digital communications and services.

and its core values:

  • Being Trustworthy: We do the right thing; we keep our commitments; we strive for excellence.
  • Being Openness: We strive for transparency in our actions; we value open access to knowledge and resources; We support tools and approaches that cultivate free exchange, participation and community building.
  • Fostering Collaboration: We encourage sharing and teamwork; we support our members’ success and needs; we foster a culture of service within the organization; we provide opportunities to share knowledge and ideas.

Is there a need, I wonder, for IWMW to transform from being a well-established annual event for Web professionals to forming the core of a professional association for those involved in providing Web services in higher education in the UK’s higher education sector? Perhaps this is a topic which should be addressed at IWMW 2015.

Content

As described in a recent post the call for submissions for IWMW 2015. I hope the links to the programmes for the HE Web and EduWeb conferences may provide some additional ideas for those considering submitting proposals.

From the forthcoming EduWeb 2015 event I noticed the following half-day workshop sessions which I feel would be of interest to IWMW 2015 attendees:

  • Managing the Unmanageable: Web Governance in Higher Education
  • The Explosion of Video Marketing: People prefer watching video to reading text, who knew?

Plenary talks on topics I also think would be interesting include:

  • Social Media strand: “#CollegeBound: Using Instagram to Impact Yield“; “How to Use YouTube and Hangouts on Air for Creating Differentiated Video Content” and “You have it, now use it: Extracting measurable value out of enterprise social media
  • Web Intelligence+ strand: “User Testing on a Shoestring“; “Optimizing the User Experience for .EDU Websites“; “Multilingual Campus Websites – Opportunities and Challenges” and “Data isn’t Just for Geeks Anymore!
  • Technical Design & Development strand: “Kickstarting Engagement Strategies with Drupal and …” and “Web Wedding Announcement: Google Analytics and Customer
  • Digital MarCom strand: “Mobilizing Ambassadors to Communicate Your School’s Story

From last year’s HighEdWeb 2014 event the following talks seemed of interest

Returning to the question I posed earlier: “What Can IWMW Learn From Higher Education Web Events in the US?” I feel looking at the business and governance models provided for events aimed at Web professionals in higher education as well as the content of similar professional development events held in the US is helpful in exploring options for IWMW, both in the immediate future (IWMW 2015) and beyond.

I also feel that we should explore the longer term issues of the sustainability of the Web management community in UK higher education institutions during IWMW 2015. But there is no reason why the discussions shouldn’t begin today – so feel free to give your thoughts as a comment to this post.

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Revisiting Ideas for IWMW 2015

Posted by Brian Kelly on 16 Mar 2015

Beyond Digital: Transforming the Institution

A recent post on this blog announced the Call For Submissions for IWMW 2015. The post suggested that the theme for this year’s annual Institutional Web Management Workshop should be along the lines of “Thinking Digital”. Subsequent discussions with members of the IWMW 2015 advisory group (Ross Ferguson, Mike McConnell, Alison Kerwin, Clare Gibbons and Mike Nolan, the local organiser at Edge Hill University) led to a subsequent refinement of this idea. It was suggested that the challenge we now face is how we break out of a purely operational role and play a sustained, strategic role at the core of the University business. It was agreed that the theme “Beyond Digital: Transforming the Institution” summarises this challenge nicely.

Technology in Higher Education: Defining the Strategic Leader

Technology in higher education: defining the strategic leaderWe seem to be seeing changes in the roles played by those with responsibilities in this area, with managers and policy makers increasingly acting as advocates for business change. In this regard the joint report between Jisc and EDUCAUSE on “Technology in higher education: defining the strategic leader” was timely. The report suggest that underlying technological shifts in personal, professional and academic life can provide opportunities for IT leaders to reshape the image of IT and their own role within the institution which IT leaders can achieve in a number of ways:

  • Campaign for a seat at the top table: Clearly demonstrate how IT touches and provides value to many aspects of the institution. Executive peers often have an incomplete understanding of IT and technological issues, and the IT leader needs to paint a compelling picture of the value IT does and can bring.
  • Speak their language: A perception often still exists at the board level that IT leaders are technologists alone, and there is an unease with the language of technology. Don’t start talking about the technology. Start by talking about the business value.
  • Coach executive-level staff: No matter how well an IT leader mentors IT staff, if IT leaders aren’t coaching campus leaders outside IT, they will face significant barriers to success.
  • Build credibility: Deliver on the promises you make, and colleagues will trust you. ‘Talk the talk and walk the walk’.

Such observations would also appear to be very relevant for those with responsibilities for managing an institution’s digital presence, so I would hope that the report will help to identify possible areas which could be addressed at the IWMW 2015 event.

What is a Digital Strategy? 

However an Accenture report which asked “What is a digital strategy?“, also published in March 2015, suggests that “Digital strategy is not IT strategy, and requires a different approach” and goes on to describe how:
Going mobile, adding analytics, or extending the online experience begs the question what’s next? These investments often changed the form of interaction, with limited change to the function. Transforming the business with digital, particularly in the marketing area, makes sense in the face of changing consumer expectations, options and information. As organizations near the end of their first digital journey and complete their initial roadmap, the question of digital strategy re-joins the executive agenda. 

The report concludes by Refining the definition of digital and strategy which it summarises as:

  • Digital is the application of information and technology to raise human performance.
  • Strategy is setting a direction, sequencing resources and making commitments.

IWMW 2015: Supporting the Transformation of Your Institution

The call for submissions for IWMW 2015 is open. I hope the two reports I have mentioned will help to stimulate ideas for talks and workshop sessions for the IWMW 2015 event, which will be held at Edge Hill University during the week beginning 27 July. If you would like to discuss a possible proposal feel free to get in touch.

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Call For Submissions for IWMW 2015

Posted by Brian Kelly on 6 Mar 2015

About IWMW

A year ago, in a post entitled “Call For Submissions for IWMW 2014” I reviewed the history of IWMW, the Institutional Web Management Workshop series which was launched in 1997 and, from 1997 to 2013, provided the main annual event organised by UKOLN in its role as a national JISC-funded Innovation Support Centre.

Following JISC’s cessation of core-funding for UKOLN the future of the event was uncertain. However requests from many members of the UK higher education’s web management community made it clear that there was still demand for such an event. Last year I was therefore able to announce that:

I’m pleased to announced that the IWMW event will continue! The IWMW 2014 event will be held at the University of Northumbria on 16-18 July.

IWMW 2014: evaluation of event organisationIWMW 2014: evaluation of event contentThe IWMW 2014 event was a great success: details of the programme were announced on 14 April 2014, with a report and a summary of the feedback provided in the evaluation forms was published in August 2014.

In addition to the valuable comments which were made the feedback for the overall rating of the content of the event and the organisation was particularly impressive. As shown in the accompanying graphs on a scale of 1 (very poor) to 5 (excellent) the majority of respondents felt that the content was either excellent or very good, with an overall rating of 4.3 and 75% of the respondents gave a rating of excellent for the organisation of the event (the overall rating was 4.7).

The comments provided about the event show the value which participants place on the event:

  • Highly recommended, the IWMW event offers the chance to network with colleagues from other higher education institutions across the country. The event is always well attended and you can expect to see a variety of knowledgeable presenters and take part in individual workshops over the course of the 3 days, as well as get the chance go out and socialise and take in some of your surroundings.
  • I found IWMW 2014 to be practical, encouraging, empowering, and enthusiastic. Brilliant opportunity to network with other people in the sector, and learn that you’re not just on your own. Other teams are going through exactly the same things. Definitely the best IWMW conference I’ve been to.
  • Over the years IWMW events have had more positive and direct effect on my career, the working practices of my team, and the University of Aberdeen than any other developmental conferences or activity. The only opportunity for UK HE’s web professionals to gather in person, compare practices and reflect on current challenges. An engaging and thought provoking event that challenges those in the sector to look ahead and see the possibilities as well as the pitfalls.
  • IWMW has been a constant in my working life since 2003. It allows me space to think, to test new ideas and to develop a strong social and professional network. With contacts built through IWMW I can contact folk anywhere across the UK on any one of a number of (often specialist) topics for a useful insight or debate.
  • Should be in the calendar of every web professional in the higher ed sector. Quality sessions, a great community and excellent value for money make it a no-brainer for me. IWMW offers a unique opportunity for digital professionals to come together, share experiences and learn from each.

IWMW 2015: Call for Submissions

IWMW 2015: Call for Submissions

In light of the strong support for the IWMW 2015 I am pleased to announce that call for submissions for IWMW 2015 is now open.

This year’s event will be held at Edge Hill University during the week beginning 27 July (the exact dates are still to be confirmed)

Submissions for plenary talks (lasting for 45 minutes) and workshop sessions (lasting for 90 minutes) are invited. In addition we also welcome proposals for other approaches for engaging with the participants which might include panel sessions, debates or masterclasses (lasting for 3 hours).

Although IWMW events have also provided a forum for those who work in institutional web management teams to share their experiences with their peers we have also found that speakers from the commercial sector have proved useful so we also welcome submissions from the commercial sector.

Submissions can be made using the online submission form. If you would like to discuss possible proposals feel free to send an email to ukwebfocus@gmail.com.

Theme for IWMW 2015

At last year’s event the most highly rated plenary speaker was Ross Ferguson, Head of Digital at the University of Bath; 78% thought his talk on “Using the start-up playbook to reboot a big university website ” was Excellent and 22% felt it was Very Good.

In light of this talk and subsequent discussions we feel that Thinking Digital’ might be an appropriate theme for this year’s event. However we welcome suggestions for other variants on this theme. As ever comments on this blog posts are welcomed.


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