The World Wide Web (WWW) conference series was launched in 1994 and I have vivid memories of attending the conference, hosted in CERN, the birthplace of the Web, which was described as ‘the Woodstock of the 1990s‘.
The conference is an important event for the Web research community. This year’s event, WWW 2010, is the nineteenth in the series and is being held in Raleigh, North Carolina, USA on 26-30 April. If you want to find out more you can visit the conference Web site, which provides information on the conference program, location details and online bookings.
You can also find information about the conference on the WWW 2010 page on Facebook, or on the WWW 2010 page on LinkedIn. A WWW 2010 Twitter account (@www2010) has also been set up which has been used so far to provide information on various deadlines. There is also a WWW 2010 Flickr group which currently has a small number of photographs of the conference venue.
A few years ago I suspect that some in the hardcore Web researcher and development communities would have been rather dismissive of use of social networking services such as Facebook and LinkedIn. I suspect the rationale to make use such of services is now a business decision, based on the need to ensure that sufficient numbers attend the conference. The benefits of use of such popular services (there are currently over 1,100 members of the Facebook group) need to be balanced with the resources which may be needed to manage the resource (e.g. respond to wall messages). Which makes we wonder, who makes the decision on use of such services to support this type of event, how large does an event need to be for it to benefit for exposure in Facebook or LinkedIn and how do you judge whether such a decision will provide a satisfactory ROI? Perhaps the answer to this question should be gained by observing the approaches taken by others – in this case Facebook (with 1,100 members is ahead on LinkedIn (with 586 members).